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Ametora
In "Ametora" cultural historian W. David Marx shows the unique dialogue between American and Japanese culture and clothing.
Japanese designers have taken the classic American look - known in Japan as ametora – and turned into their own with exquisite high-end denim, oxford button-downs and sweatshirts. Brands like Uniqlo, Evisu and Kapital are all good examples of this historic trend, that has roots more than 150 years back in history. But how did the Japanese obsession with American clothes and culture begin, and how did they reshape it and perfect to their own expression? These are all questions W. David Marx seeks to answer in "Ametora" .
 

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