- Each chapter features step-by-step instructions that integrate theory with practice, as well as a key case study drawn from published research, to provide students with a deeper understanding of each method. - Features end-of-chapter questions and activities that promote wider consideration of ethics in media research and demonstrate best practices for media scholars. - Updated material on digital technologies, including discussion of performing online and social media research and how to use this data, that provides students the tools they need to work in today's convergent media environment.