* Fully revised and updated to explore the impact of COVID-19 driven accelleration of new technologies and delivery platforms, including streaming, piracy and new subscription services * Updated to explore political activism in sports, including Black Lives Matter, Colin Kaepernik, and "taking the knee" * More international in scope, with examples from global sports broadcasting and emerging sports. There is also increased coverage of women's sports, and equality, inclusion and gender issues * Very well pitched, with an accessible writing style and tone informed by the the author's background as a practitioner * Authored by an Emmy-award-winning sports television producer and enriched with evocative personal anecdotes from the author's experiences in practice, making for an engaging and memorable learning experience * Practical, nuts-and-bolts approach reveals how and why decisions are made by broadcasters and how they operate * Well structured and sub-sectioned chapters that make navigation and learning easy