With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. * Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars * Brings together state-of-the-art communication studies insights on corporate reputation * Identifies and addresses the lacunae in the research literature * Applies new theoretical frameworks to corporate reputation