This comprehensive volume explores the extent to which the challenges facing stated preference environmental valuation can be overcome through mixing methods. In redesigning stated preference, two approaches are considered: mixing methods within conventional stated preference; and then moving away from the conventional to explore the use of group methods within preference construction and forming a social consensus on willingness to pay. These approaches are assessed in the light of qualitative findings evaluating the applicability of environmental valuation. Providing a step-by-step guide to mixing methods within stated preference surveys, this book will appeal to environmental valuation practitioners and students undertaking post-graduate research into environmental valuation. It will also be of interest to students and practitioners involved in environmental science or related environmental fields.