Credibility, business savvy and political acumen form the prerequisites of top tier selling in today's complex business world. Brent Finnamore leverages his 25 years' experience in selling - and in training and coaching sales professionals and executives around the globe - to bring you the definitive 8-Step formula that cracks the code for winning large, premium-priced deals. Working with thousands of top producers, Brent has captured the very best sales practices, strategies and techniques and wove them together into one seamless, practical, reproducible methodology. The 8-Step PSP is essential reading for B2B sales professionals, managers and executives.