Everything you need to know about contemporary strategy analysis This accessible book concentrates on the fundamentals of value creation with an emphasis on practicality. It focuses on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. Contemporary Strategy Analysis, 8th Edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. It also covers strategy in not-for-profit organizations.