Capitalizing on over 20 years of experience producing diverse events and series, All Out Events brings you information on marketing, organizing, hiring, course, design, volunteer management and more. Whether it's your first event or 100th, you'll find tips inside this event book for race and event directors for the entire process. We guide you from start to finish with information on: Founding your own event business Working for other people as an event producer or race director Choosing and working with a non-profit Working with land managers and authorities Choosing your course Branding, marketing, and developing your website Seeking sponsorship Budgeting Hiring and managing staff Race/event day preparation