Dutch photographer Carli Hermes has been working all over the world as a ground-breaking photographer for over 25 years now. This book features Carli's classics including his work for brands like Martini, Swatch, Levi's, Mexx, G-Star, Nike, WE, Philips, Sony, BMW, Suitsupply and Mercedes Benz, and includes Carli's personal favourites alongside new images - made exclusively for the book. His rich collection is imaginative, both conceptual and honest and with a dash of kinetic volatility.