In a highly structured and informative manner, the reader is introduced to the principles of persuasion, the difference between influence and manipulation as well as the tools and techniques used to influence.A reader is walked through how the environment impacts brain development to help appreciate why some people may be vulnerable to manipulation while others are good influencers. Since manipulation and influence relates to interacting with people, the environment plays a significant role in how one navigates manipulation as well as influence. As expected, the book underscores the role of communication skills in accomplishing influence.