Trish Hall's essential new work on writing well is a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Hall has spent years immersed in argument, passion and trend-setting ideas-but also in tangled sentences, migraine-inducing jargon and dull-as-dishwater writing. Drawing on her experience editing everyone from Nobel Prize winners and global strong-men (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants and authors. Setting out the core principles for connecting with readers, Writing to Persuade combines boisterous anecdotes with practical advice, offering an accessible guide to the art of effectively communicating above the digital noise of the twenty-first century.