Highly Commended in the Sales & Marketing category of the 2021 Business Book Awards.It's time to put the 'marketing' back into email marketing.Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to:• Develop strategies and tactics that will make you a better email marketer• Craft email messages that your customers will love and act on• Achieve your goals by using 'Helpful Marketing'• Apply a scientific method to testing and marketing to reduce waste and learn what works

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