Smart Is The New Gangster: The Successful Record Label Guide This book has everything you need to know about the music and entertainment game: From starting your label and entertainment company; booking artists, entertainers and shows; touring the U.S. and over seas; publishing; negotiating your own deals; to stunting on fools. Be the Internation talk, and envied by those with limited mindsets. Get past local success. Be flocked by beautiful women whom want to compliment your swag. Push exotic automobiles. jet set into the horizon.