TRANSFORMATION FROM PRINT TO DIGITAL NEWS
This chapter covers the introduction part of the topic with the backgroundinformation. This research study aims to explore the changing phase of thecommunication area and how the landscape of the Print industry has shifted due to theadvent of mobile news applications. There has been much research conducted onsmart phone usage and applications impact on youngsters but little has been carriedout on mobile news applications specifically. This study will analyse some of the keyways that news applications have transformed the print industry through a social lens.
News applications have transformed the news industry, driven by changing consumer behaviour and high expectations, especially among the younger generation who demand everything instantly, even when they are quick to access news content anytime and anywhere.
After the introduction of smartphones, the news is much closer than ever before tousers who can access a wide range of news applications in their language anytime andanywhere that focus on this sphere. Nowadays many news apps are available on theplay store which allows users to choose the best specific news app or multiple onesthat suits their needs. These news applications offer a wide range of features, theconsumers want to follow the news frequently. They are comfortable with the use ofmultiple news platforms and they continuously seek practical uses of the newsinformation. They are comfortable with sharing content with others and are interested in advertising campaigns, especiallythose through social media . Some popular news apps include Inshorts.
Telecom services in India have accelerated the overall social and economicdevelopment of the country. This has enabled users to have better connectivity andbetter use of information and communication technology (ICT) services and the riseof new changes in the business model . In 1990, the Indiangovernment liberalized the economy and opened doors for foreign companies to enterthe Indian market. This time the revolutionary product mobile phone arrived in India. Cellular companies cut costs as soon as they enteredthe Indian market, which encouraged a price war between various cellular operatorsand then companies started promoting cell phones as a symbol of fashion and style
News applications have transformed the news industry, driven by changing consumer behaviour and high expectations, especially among the younger generation who demand everything instantly, even when they are quick to access news content anytime and anywhere.
After the introduction of smartphones, the news is much closer than ever before tousers who can access a wide range of news applications in their language anytime andanywhere that focus on this sphere. Nowadays many news apps are available on theplay store which allows users to choose the best specific news app or multiple onesthat suits their needs. These news applications offer a wide range of features, theconsumers want to follow the news frequently. They are comfortable with the use ofmultiple news platforms and they continuously seek practical uses of the newsinformation. They are comfortable with sharing content with others and are interested in advertising campaigns, especiallythose through social media . Some popular news apps include Inshorts.
Telecom services in India have accelerated the overall social and economicdevelopment of the country. This has enabled users to have better connectivity andbetter use of information and communication technology (ICT) services and the riseof new changes in the business model . In 1990, the Indiangovernment liberalized the economy and opened doors for foreign companies to enterthe Indian market. This time the revolutionary product mobile phone arrived in India. Cellular companies cut costs as soon as they enteredthe Indian market, which encouraged a price war between various cellular operatorsand then companies started promoting cell phones as a symbol of fashion and style
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