This ground-breaking study of the baby boomer generation, who are now entering old age, breaks new ground in ageing research. This post-war cohort has experienced a range of social, cultural, and medical changes in regard to their notions of body, from the introduction of the Pill and the decoupling of sex and procreation to the H-Bomb and Earthrise. Yet, paradoxically, ageing is also universal. This exciting book reflects the intersection of time, ageing, body and identity to give a more nuanced and enlightened understanding of the ageing process.