Draws on the authors' extensive careers in television to describe the process of creating a successful media format, presenting the tricks and techniques you need to create, develop and sell your own formats. Each chapter addresses a key elements of a good format, such as audience, structure or business, and shows how they work in current successful formats. Includes insightful case studies based on interviews with experienced television professonals such as Stephen Lambert, creator of Undercover Boss and Gogglebox. Teaches students to create a format bible that will enable them to create a defined set of rules which will make their format recognisable, repeatable and capable of evolving.