The key to business success is not a single innovation or one plan. Instead, it is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in Good to Great, readers will learn how to create their own flywheel, how to accelerate the flywheel's momentum, and how to stay on the flywheel during times of turbulence and in shifting markets. Using research conducted at his Good to Great labs and flywheel examples from businesses like Amazon, Vanguard and Nike, Collins demonstrates that successful companies can disrupted the world around them by turning their flywheel.