Proper Planning and Preparation Prevents Piss Poor Performance. "To think is easy. To act is hard. But the hardest thing in the world is to act in accordance with your thinking." ― Johann Wolfgang von GoetheThe importance of strategy is to provide a framework so we can act in accordance with our thinking. It provides a set of tools and techniques to help us achieve those hard things. Strategy in business is the big picture. Planning and Implementing a strategic vision is how a business succeeds and is profitable. If you fail to plan, you plan to fail.This book outlines the key elements to cover in your plan.