Become a gift-giving professional! This science-based, entertaining nonfiction book will help you understand and apply the psychology of gift giving. And there's a lot to discover and improve, because we all practice certain gift-giving behaviors throughout our lives without giving it a second thought-sometimes, unfortunately, with negative consequences.... Consult this book and gain: More joy and less frustration when giving! What "secret" rules of give and take do we follow without knowing it? What messages are we sending with our gifts? How do certain characteristics - such as the amount of the price, the empathy and the effort expended - influence satisfaction with a gift? How do you keep family peace at Christmas through proper gift giving? What mistakes should you avoid when giving gifts in romantic relationships? How do you deal with particularly difficult recipients? When is a monetary gift appropriate and when is it not?