Whether it's branding, marketing, sales, leadership, managing, or recruiting, every aspect of the modern workplace is shifting. Companies are now expected to interact with customers through the digital world. Leaders are required to be tranparent. Managers are now expected to be coaches due to the rapid changing times. But where is this all headed? The new destination is authenticity. But what is authenticity? Is it simply being yourself and expect the world to respond? And how can this be applied to create a workplace where people actually enjoy working? In this book, Jeff Butler explores what it means to be authentic, the shifting workplace trends requiring authenticity and effective ways to create a culture employees enjoy. This book is a must if you are look ing to be relevant in today's changing workplace.