While we may be familiar with the fabulous imagination of Gustav Klimt and his portraits of femmes fatales or mythical women, we are less aware of the fact that the artist also made a name for himself in fashion. With his mistress Emilie Floge, who managed one of the most prominent couture houses in Vienna, he designed "reform" dresses, thus taking part in the revolutionary movement that was rocking artistic and middle class Vienna at the time. By photographing these designs for a magazine, Gustav Klimt became the first photographer of the history of fashion.