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TRANSFORMATION OF BUSINESS THROUGH DIGITALISATION
With the advent of the 21st century, the world has witnessed a storm change in the kindof technology that mankind has ever witnessed. With the introduction of telephone,mobile phones and computers at a commercial magnum in the early 90s, there has beena constant change in the technological environment. There is an ever-persistent effortto build and raise the technology to a platform which can be utilized for the bettermentof mankind. Today, we are at a stage where technological advancements like artificialintelligence have been absorbed in our daily lives and its future scope is beyond itspresent capabilities. We are now looking at the present where the arena of digitalisationis still being explored at a more commercial strength, but the future of virtual reality isnot far.The word 'digitalisation' is a buzzword which is often confused with the words'digitisation' and 'digital transformation' (Brennen & Kreiss, 2016; Schallmo &Williams, 2018). To understand the term "Digitalisation", let us first understand whatthe term "Digitisation" means. "Digitisation" means "the conversion of text, picturesor sounds into a digital form that can be processed by a computer." In other words, wecan say that digitisation is the process of converting any information into a digitalformat. In this format, information is organized into discrete units of data (called bits),that computers and many devices with computing capacities (such as digital camerasand digital hearing aids) can process.

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