This is my career memoir. It's not your typical bio piece, nor was it a typical career. A journey of impossibility, serendipity, and adventure. I started in a pretty tough spot, as a straight "D" student and streetcorner delinquent in Chicago. I wised up and made my way from gang member to draft dodger, to coder, to survey researcher, to international marketing consultant. Along the way, I played a major role in developing the Saturn Corporation positioning and got the McDonald's Dollar Menu off the ground. In the end I became a respected global expert in ad research. I never thought I'd make it past age 30. It deals with more than career ascendency or my particular journey. It deals with work-life balance, personal identity, ethics, illness and death, too. Luck? God? Fate? Fortune? For sure, it was one hell of a ride. This is my account of the repeatedly impossibly possible and how it changed my life over and over again. It's about how seemingly innocuous choices ripple out across time and circumstance, creating cascades of unknowable and distantly significant results.

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