Manifesting Employee's loyalty and Innovation is independent of their pay grade. Best competitive advantage that an organization can have, is by leveraging its employee's intellectual faculties at no additional cost. Theory of Zero Salary is the savior during these turbulent and disruptive times. It postulates that Employee's Thoughts is the key to reap the edge of competitiveness, In this approach, we believe that most important resource for an organization is its employee's "Thoughts" which subsequently leads to Values & Action. Measuring Organizational culture is nothing but quantifying the thoughts. Thoughts are responsible for all the actions.This approach talks about Define, Measuring, Planting and Controlling thoughts derived from organization's mission and vision.