We live in a golden age of startups and nonprofit organizations. Opportunities are abundant for anyone wishing to break the 9-5 business model and set out on their own path to entrepreneurship. The lure of being one's own boss and controlling how business is conducted is strong but overwhelming. More than 60% of new businesses and nonprofits fail in the first year. Are you one? Business, Impact, Brand was written with you in mind. The truth is, most entrepreneurs have the drive and natural charisma to become successful but lack the business acumen to achieve success. Too often we rush into this endeavour without formulating the right strategies, developing a robust network to build and grow from, or finding a business mentor to guide us on the right path. Business, Impact, Brand explores the personality traits necessary to find and sustain success. Let Business, Impact, Brand be your guide through the struggles of taking an idea and turning it into a successful business for years to come. This book is a valuable tool for business people and collegians alike. Filled with tips, tricks, tools, and useful anecdotes, this book is sure to become your most valuable companion on the journey ahead.