For undergraduate courses in business communication. Develop business students' professional communication skills Following in the wake of the digital revolution and the advent ofsocial media, business communication has been hit by yet another revolutionarychange: the rise of intelligent communication technology. In this 13thEdition of Bovee and Thill's Excellence in BusinessCommunication, the most significant and recent technology-relatedchanges affecting the business world are thoroughly discussed. Not to beforgotten, the text continues to emphasize the fundamental skills andprinciples of business communication. Featuring practical advice, time-testedprocesses, and real-world examples, Excellence in BusinessCommunication is the premier text for honing and developing businessstudents' essential communication skills.