* Includes many mathematical examples and problems for students to work directly with both standard and nonstandard models of behaviour to develop problem-solving and critical-thinking skills which are more valuable to students than memorizing content which will quickly be forgotten. * The applications explored in the text emphasise issues of inequality, social mobility, culture and poverty to demonstrate the impact of behavioral economics in areas which students are most passionate about. * The text has a standardized structure (6 parts, 3 chapters in each) which provides a clear and consistent roadmap for students taking the course.