This anthology examines Eco's work within the context of the current debate surrounding the interpretation and production of cultural messages. The contributors include Peter Carravetta, Patrizia Violi, Davide Del Bello, Remo Ceserani, Walter Stephens, Rocco Capozzi, Linda Hutcheon, Peter Bondanella, Christine Evans, Maurizio Rebaudengo, Diane Elam, Francesco Casetti, and Barbara Grespi. The richness of these writers' approaches mirrors the subject and provides new and fresher ways to think about Eco.