Global Business Today
In general, every problem of science and engineering is governed by mathematical models. There is often a need to model, solve and interpret the problems one encounters in the world of practical problems. Models of practical application problems usually need to be handled by efficient computational models. New Paradigms in Computational Modeling and Its Applications deals with recent developments in mathematical methods, including theoretical models as well as applied science and engineering. The book focuses on subjects that can benefit from mathematical methods with concepts of simulation, waves, dynamics, uncertainty, machine intelligence, and applied mathematics. The authors bring together leading-edge research on mathematics combining various fields of science and engineering. This perspective acknowledges the inherent characteristic of current research on mathematics operating in parallel over different subject fields. New Paradigms in Computational Modeling and Its Applications meets the present and future needs for the interaction between various science and technology/engineering areas on the one hand and different branches of mathematics on the other. As such, the book contains 13 chapters covering various aspects of computational modeling from theoretical to application problems. The first six chapters address various problems of structural and fluid dynamics. The next four chapters include solving problems where the governing parameters are uncertain regarding fuzzy, interval, and affine. The final three chapters will be devoted to the use of machine intelligence in artificial neural networks.The success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and companion, International Business, now in the 12th edition) was based in part on the incorporation of leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, our goals for the 11th edition have focused on the following:1.Incorporate new insights from scholarly research.2.Make sure the content covers all appropriate issues.3.Make sure the text is up-to-date with current events, statistics, and examples.4.Add new and insightful opening and closing cases in most chapters.5.Incorporate value-added global EDGETM features in every chapter.6.Connect every chapter to a focus on managerial implications.As part of the overall revision process, changes have been made to every chapter in the book. All statistics have been updated to incorporate the most recently available data. Currency is maintained through the integration of Connect and global EDGETM feature in every chapter.
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